EVALU8 FOR MARKETEERS
Marketing has increased in complexity with the fragmentation of media channels and the increase in the number of specialist suppliers providing services in each of these channels. Gone are the days of the creative and media agency being the backbone of the supplier panel. Today, marketeers are managing increasing numbers of suppliers including digital agencies, channel planning, public relations, design companies, direct marketing, CRM, promotions, sales activation, experiential and more.
Equally, the marketing department is influencing and interacting every level of their organisation, including sales, call centres, IT, retail, operations, finance, management and the like. And businesses themselves are becoming more complex with offices and operation spread over wide geographic regions, nationally, regionally and internationally.
Being able to measure, manage and maximize these relationships and interactions is key to the performance and success of any marketing strategy. Yet traditional models such as surveys, interviews or feedback systems are either too limited, expensive or time consuming to manage this complexity with ease.
Who should use Evalu8 Marketing:
- Marketeers and Procurement professionals wanting to maximize resources within a multitude of suppliers
- Marketeers wanting to ensure that all stakeholders within the organization are aligned to the marketing strategy
- Marketeers wanting to ensure their strategy and delivery are aligned to the organizations expectations
- Marketeers with a cross functional team who require a regular evaluation of the way the team is working
Why use Evalu8ing Marketing:
- Map and measure the interactions and relationships between the various stakeholder groups
- Quickly identify relationships and interactions that are underperforming - then manage and monitor improvement
- Measure and track relationship performance against a metric overall and for each of the key success criteria
- Develop and implement a relationship management system of regular measurement, feedback and improvement within marketing, your suppliers and the organization
How to use Evalu8ing Marketing:
- Manage multiple suppliers to ensure they are working collaboratively to deliver the best possible outcomes
- Manage the consolidation or diversification of marketing suppliers to ensure maintenance of service levels
- Measure collaboration and knowledge sharing between suppliers as part of a PBR model
- Measure and encourage collaboration between multiple marketing functions across multiple regional locations
- Measure and track the alignment of a new marketing communications strategy throughout the organisation
- Measure and provide feedback on your organisations’ level of satisfaction in regards to their expectations of marketing, especially during major structural changes within the organisation
- Track the level of collaboration within a team working on a new product launch or strategic initiative
- Measure and improve efficiency and effectiveness in the way marketing engages with internal and external stakeholders
- Pre and post project measure the performance of stakeholder groups in their participation and contribution to a project
